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February, 24

Twitter/X Monetization (Subscriptions) Not Enabled: Prerequisites and Onboarding Tips

Twitter/X Monetization (Subscriptions) Not Enabled: Prerequisites and Onboarding Tips 💸✨

So you’ve seen creators getting paid on X (Twitter) through Subscriptions (and other monetization programs)… but your account still says “not eligible”? 😩 Don’t worry—you’re not alone. Monetization on X has specific prerequisites, and the onboarding process has a few less-than-obvious steps. Let’s break down the requirements and share practical tips to get approved faster. 🚀

1) Understanding Monetization on X

X offers multiple ways for creators to earn—Ads revenue share and Subscriptions being the most common. Here we’ll focus on Subscriptions, where fans pay monthly for exclusive content. Creators keep most of the subscription revenue (minus app store fees), as outlined in X’s Monetization guidelines.

2) Prerequisites: what you need before you apply 🔑

To unlock Subscriptions, your account must meet the baseline requirements:

  • Age & account history: At least 18 years old with a minimum 3 months account age.
  • Follower count: Minimum 500 followers.
  • Activity: Active in the last 30 days (posting regularly, not dormant).
  • Security: 2-factor authentication enabled.
  • Good standing: No recent rule violations or spammy behavior.
  • Identity & payouts: Ability to set up a Stripe account for payment processing (Stripe is the current payout partner for most regions).
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👉 Check your Monetization tab in settings; if “Subscriptions” is greyed out, you’re likely missing one of these items. Full eligibility details are in X’s Subscriptions requirements page.

3) Why you might see “Not Enabled” ⚠️

Even if you think you qualify, you may still see “Not Enabled” for a few reasons:

  • Follower threshold not met: 500+ is the minimum, but engagement also matters. Accounts with high follower churn may lag.
  • 2FA missing: If you haven’t enabled two-factor authentication, monetization will stay disabled.
  • Incomplete Stripe setup: You must complete identity verification in Stripe before payouts activate.
  • Policy review pending: X runs automated and manual checks for policy compliance; if you have prior strikes, it may delay approval.
  • Region not supported: Stripe doesn’t operate everywhere yet. If payouts aren’t available in your country, you won’t see monetization enabled.

4) Onboarding tips: how to smooth the process 🛠️

Audit your profile before applying. Make sure your bio, display name, and profile image align with X’s Monetization Standards (no impersonation, no adult-only branding unless permitted).

Post consistently in the 30 days before applying. X checks for active use; even a simple daily post helps.

Enable 2FA and link a valid email + phone number—this improves trust signals.

Get your Stripe ready: have your ID and bank details on hand, and make sure your name matches your X profile’s identity to avoid payout errors.

Engage your community: Subscriptions aren’t just a button—they’re sustained by fans who value exclusive content. Plan perks: bonus posts, behind-the-scenes updates, or early access.

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5) After approval: best practices to grow 💡

  • Promote subscriptions in your posts: X lets you pin subscription links and mention perks.
  • Use subscriber-only posts: Reward subscribers with content that feels special (insights, early drops, Q&A).
  • Bundle with community engagement: Pair Subscriptions with Spaces or private communities for extra value.
  • Keep it sustainable: Don’t promise perks you can’t maintain—better to under-promise and over-deliver.

6) Flow diagram for clarity 🗺️

[Build Account] --> [500+ Followers, 3+ Months Old] --> [Enable 2FA]
         |
         v
[Check Region Support + Stripe Account] --> [Apply in Monetization Tab]
         |
         v
[Policy Review Passed] --> [Subscriptions Enabled]

7) Troubleshooting FAQ 🧩

Q: I have 500+ followers, why am I still not eligible?
A: Check activity (last 30 days), 2FA, and whether Subscriptions are supported in your region.

Q: My Stripe was rejected—now what?
A: Make sure your legal name matches your ID and bank account. Resubmit in the Stripe dashboard.

Q: Do I need verification (checkmark) to monetize?
A: For Ads revenue share, yes—you need a verified subscription. For Subscriptions, no checkmark is required, but good standing is.

Q: Can I reapply if denied?
A: Yes. Improve your metrics or compliance and reapply after 30 days.

Final Take 🎯

Getting “Not Enabled” on X monetization isn’t the end—it’s usually a signal you’re missing one of the eligibility requirements or your payout setup isn’t complete. With a little prep—consistent posting, 2FA, Stripe readiness—you’ll clear the gate faster. And once you’re in, remember: monetization is less about toggles and more about building a community that values your work. 💬

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